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Hi, I'm Damilola (but you can just call me Dami).
I am a lettering artist, logotype designer, and type enthusiast originally from Nigeria, but currently based in Kigali, Rwanda.
I started learning lettering semi-formally in 2019 after graduating from high school, but had been playing with letters since my early high school days.
Today, my work is informed by the things I love, watch, read, and see around me. I gravitate towards minimal design with simple colours, flat dimensions, and few to no gradients. My favourite colours to work in are black and white (as you may have noticed across my entire website). However, I adapt my work to fit client needs if more complexity is required.
When I’m not obsessing over type details, reading a type or lettering book (or at least looking at it) and breaking down font structures, you can find me doing one or more of the following:
- Listening to podcasts about creative entrepreneurship
- Watching tech reviews (MKBHD, Mr Whose the Boss etcetera)
- Scrolling through LinkedIn or Instagram
- Watching animated movies, anime, or superhero movies (Marvel or DC? I guess we'll never know)
- Reading (A more recent and developing hobby)
My Process
Discovery
I begin by setting out ample time to understand what you need and the project at hand. if you’re not sure what it is you need exactly, I can help you discover that too and develop a brief with and for you.
Research
I carry out research to understand more about the industry, what already exists, and how we can make your work stand out.
Ideation & Collaborative Selection
I come up with concepts that addresss the brief I’ve been presented with. I go through these ideas with you to select final options that best fits the projects needs.
Fine-tuning & Delivery
Once we agree that a particular concept works, I make the final touches, polish the details, then deliver everything you need to you.
MEDIA
TED X ALU Rwanda
In this talk, I discussed rethinking how Africa is branded and perceived, both internally and externally. Moving beyond common stereotypes, I argued that a nuanced understanding of identity is crucial for a continent as diverse as Africa. Adeduro unpacks the historical narratives that have shaped Africa's image and highlights the urgent need for a more authentic and multifaceted representation in branding, from logos and colors to the very language we use. Using powerful examples, he inspires a call to action for storytellers, designers, and every African to consciously craft and promote a holistic image of the continent that reflects its true richness and complexity, ultimately reshaping global perceptions
